Fangda assisted Henkel in its acquisition of the VS brand and its related hair care business in Greater China from Procter & Gamble.

Vidal Sassoon is a well-established hair care brand, with a salon-inspired image in the retail market. The addition of this brand complements the local portfolio of Henkel Consumer Brands in China by covering a white spot in the premium retail segment. The Vidal Sassoon portfolio focuses on the premium hair care segment with shampoos and conditioners, but also offers products around styling and treatments. Procter & Gamble was officially introduced Vidal Sassoon portfolio to the Chinese market in 1997, and such business has been deeply rooted in the Chinese market for 27 years now. The business holds a strong position in the Chinese market and generated sales of more than 200 million euros in fiscal year 2022/2023. This acquisition aligns with Henkel’s strategic focus and will enhance its hair care business, accelerating its performance growth.

Fangda’s offices in Beijing, Shanghai and Hong Kong worked closely to orchestrate this transaction. By leveraging the Firm’s integrated strengths, Fangda provided Henkel with a full range of transactional services, support and legal guidance. . The Fangda team was led byMichael Han and Caroline Huang, both partners of Fangda’s Anti-Trust practice, Patrick Li, Sherry Xu and Raymond Chan, all partners of Fangda’s Corporate practice, and Rock Wang, partner of Fangda’s Banking practice. Team members of Fangda’s included Lingbo Wei, Jason Zhao, Joyce Pei, Emily Xue, Churchill Yin, Ariel Yuan and Amanda Yu.