Fangda represented ANTA Sports Products Limited (“ANTA Group”, stock code: 02020.HK) in its EUR 1.5 billion acquisition of a 29.06% equity interest in PUMA SE, the parent company of the globally iconic sports brand PUMA, from Groupe Artémis, the investment company of the French Pinault family.

ANTA Group has been deeply engaged in the sporting goods industry for 35 years. With the Chinese market as its foundation and primary growth engine, ANTA has achieved industry-leading status in China and has expanded its business across multiple key markets including Southeast Asia, the Middle East, Africa, North America and Europe. The group successfully operates multiple international brands and has accumulated extensive experience in multi-brand management and brand value revitalization, including its well-established and market-proven “Brand + Retail” business model.

The PUMA brand is globally renowned for its strong sports heritage, deep brand equity, worldwide influence and extensive sports resources. It holds significant strength across several sports categories, particularly football, running, training, basketball and motorsports, and maintains strong market influence in major sports markets such as Europe, Latin America, Africa and India.

Fangda acted as PRC legal counsel to ANTA Group in this transaction. The Fangda team was led by partners Michael HAN, Jeffrey DING and Christian PENG. Team members included Joy WONG, Claire LI and LU Rongda.