On January 30, 2026, Eastroc Beverage Group and Indonesia’s leading
Chinese-owned conglomerate, the Salim Group, officially signed a cooperation
agreement to jointly invest in Eastroc Vitamin Beverage Indonesia Co., Ltd. This
invested entity will establish a production base and sell beverage products in
Indonesia. The total investment in the project is expected to reach USD 300
million.
Eastroc Beverage Group is a leading multicategory beverage company
in China and the pioneer of the well-known brand “Eastroc
Energy Drink”, which has ranked first in sales volume
in China’s energy drink market for four consecutive years. In recent years,
Eastroc Beverage Group has steadily advanced its global expansion strategy in
alignment with China’s Belt and Road Initiative, with
its products now sold in more than 30 countries and regions worldwide. The
Salim Group is one of Southeast Asia’s most influential multinational
conglomerates and a prominent overseas Chinese business group. It has operations
in the food, energy and real estate sectors spanning Indonesia, China,
Thailand, the Philippines, and other Southeast Asian countries, as well as
Australia, North America and Europe.
This cooperation marks another major
milestone in Eastroc Beverage Group’s global strategy, representing a critical step and
strategic anchor in its overseas expansion. The partnership with the Salim
Group not only supports Eastroc Beverage Group’s international market
development but also reflects a significant upgrade in the model for the overseas
expansion of Chinese consumer brands.
Fangda acted as legal counsel to Eastroc Beverage Group in this
transaction, providing comprehensive legal support in negotiating and executing
the cooperation agreement, as well as advising on brand management,
intellectual property licensing, and related matters. During the transaction implementation,
Fangda will continue to provide Eastroc Beverage Group with comprehensive legal
services.
The Fangda team was led by corporate partners Joe ZHOU and Mark
Lehmkuhler. Team members included counsel Helen HUANG, associates Neal YANG and Emma ZHAO, and trainee Echo CHENG. Legal support was also provided by intellectual
property partners Claudia YUN and ZOU Wen and associate YU Nan and by antitrust
partner WANG Jin and associate Jeanette ZHANG.
