On January 30, 2026, Eastroc Beverage Group and the Salim Group, Indonesia’s leading conglomerate, officially signed a cooperation agreement to jointly invest in Pt Eastroc Vitamin Energy Indonesia. This joint venture will establish a production base and sell beverage in Indonesia. The total investment in the project is expected to reach USD 300 million.
Eastroc Beverage Group is a leading beverage producer in China, offering a wide range of products including the well-known brand “Eastroc Energy Drink”. Eastroc has ranked first in sales volume in China’s energy drink market for four consecutive years. In recent years, Eastroc Beverage Group has steadily advanced its global expansion strategy in alignment with China’s Belt and Road Initiative, with its products now sold in more than 30 countries and regions worldwide. The Salim Group is one of Southeast Asia’s most influential multinational conglomerates. It has operations in the food, energy and real estate sectors spanning Indonesia, China, Thailand, the Philippines, and other Southeast Asian countries, as well as Australia, North America and Europe.
This cooperation marks another major milestone in Eastroc Beverage Group’s global strategy, representing a critical step and strategic anchor in its overseas expansion. The partnership with the Salim Group not only supports Eastroc Beverage Group’s international market development but also reflects a significant upgrade in the overseas expansion model of Chinese consumer brands.
Fangda acted as legal counsel to Eastroc Beverage Group in this transaction, providing comprehensive legal support in negotiating and executing the cooperation agreement, as well as advising on brand management, intellectual property licensing, and related matters. During the transaction implementation, Fangda will continue to provide Eastroc Beverage Group with comprehensive legal services.
The Fangda team was led by corporate partners Joe ZHOU and Mark Lehmkuhler. Team members included counsel Helen HUANG, associates Neal YANG and Emma ZHAO, and trainee Echo CHENG. Legal support was also provided by intellectual property partners Claudia YUN and ZOU Wen and associate YU Nan and by antitrust partner WANG Jin and associate Jeanette ZHANG.